ASI’s exclusive research reveals client buying habits in eight markets and across multiple demographics.
ASI Research is launching a new series this year that profiles the people distributors work most closely with: end-buyers. Each week we’ll release a new data set that spotlights one of eight markets and looks at end-buyers through demographics such as gender, region and company size.
Our first report is on the automative market – a lucrative vertical with many opportunities for branded merchandising, including customized vehicle accessories, dealer apparel, keychains and license plate frames.
Automotive promo products are ideal for businesses like car dealers, body shops, rental agencies, car washes, supply stores and driving schools. These companies use promo for their employees – executives, salespeople, mechanics, customer service associates and instructors – as well as the customers they serve. Counselor State of the Industry data shows that in 2022, the automotive sector made up 3.6% of total industry sales, or $929 million.
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They create a sense of unity among fans, fostering a shared identity and enthusiasm for a team.
The youth sports market in the U.S. poses robust opportunity for distributors. According to ZipDo, it’s big business: The sector is poised to be worth nearly $80 billion by 2026, with more than 44 million kids participating each year. Players and fans will appreciate these branded team spirit products for the next game or match.
Rev up a team promotion with this 12” x 17” car flag (BCF-250). Whether it’s for a spirited tailgate, community parade or traveling to an away game, it’s a surefire go-to for celebration and promotion. Features a 19.5” display pole for sturdy mounting.
Fans will have a blast in the stands and on the sidelines with this 16” foam mitt (FNP150160). Made of fire-retardant polyurethane, it can feature a mascot or slogan printed in waterproof ink. Made in the USA and available in a variety of colors.
Amplify any cheer or fight song with this 12” megaphone (23125-R) that doubles as a 64-oz. popcorn holder. Made in the USA of 14 pt. white paper board stock that’s finished with a high gloss. Perfect for pep rallies, sporting events and concession stands.
This velour hemmed sports towel (EV1408) is an ideal stadium and arena giveaway. Made of 100% ring-spun cotton, it measures 11” x 18”. Choose from six colors.
Young athletes will score big with this patriotic drawstring bag (DS1505). Made of durable polyester with a spacious main compartment and zippered front pocket. Folds neatly for easy storage.
This stadium scarf (V3242M) keeps the user cozy while making it clear which team they support. Featuring edge-to-edge, full-color dye sublimation on both sides, there are no limits to the decoration creativity.
This noisemaker (NM104) is a surefire way to amp up fans at the next game. Available in a variety of colors and customizable for your needs. Ideal for athletic events and school-spirit nights.
Schools and clubs will command attention with this 40’ x 80’ stadium banner (DPP-4080). Whether on the field, in the stands or at tailgates, it makes a bold statement. Digitally printed on outdoor-grade knitted polyester.
Basketball players and fans will appreciate this 2.5” stress ball (SM-3388), ideal as an in-game giveaway. Made of soft polyurethane foam.
Here’s something unique: a knit scarf with attached hood (MSL163). Made of soft acrylic, it measures approximately 59” x 7”. The cap has an added pouch for storing essentials.